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Check Your Agency’s Client Retention Destiny
An agency personality is projected by its people, its work, its facilities, and what the agency holds as important. Select the area(s) in the chart that best represent the personality your agency...
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Time To Fix The Advertising Agency Client Relationship?
Isn’t time to revisit your agency-client relationship, or why don’t you bring me flowers anymore? Have your clients lost that loving feeling? In the old days, it was easy: win the account, work hard...
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Client Negotiation: A Lesson From Steve Jobs
What is at the heart of any negotiation? Two people trying to find a way to do business together. Isn’t it time for your ad agency to get fairly compensated? But how well equipped are agencies to...
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Don’t Be a Revolving-Door Agency
You know the type. It’s a place where clients come in and go out in a continuous stream. Stop the client churn! Agencies like this miss out on the most profitable parts of the agency-client...
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7 Ways To Overhaul Your Account Management Team
Now is a good time to restructure and revamp your account management team. Sometimes making a small change can transform the whole organization. How best to improve account management? Many agencies...
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Agency Clients: You No Longer Care
We hear it all the time, “None of our clients really seem thrilled with us. What’s wrong?” Is there a secret to keeping clients happy? If this is your agency, the problem isn’t with your agency. And...
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Can Your Ad Agency Really Control the Client Relationship?
Our personal likes and dislikes determine how we expect others to behave toward us. Client problems are often caused by a lack of understanding. When these expectations are met, we are more...
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Power Curve: How to Get Ahead of Clients and Stay There!
There is a concept in business that’s called being “behind the power curve” or “just behind the curve.” Don’t get behind the power curve. Move ahead with authority. Knowledge is power. I’ve heard it...
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What Clients Really Want. And What Agencies Must Provide.
If your agency is going to survive, you have to have lasting client-relationships where good work flourishes and accounts stay profitable. Who in your agency is farming the client base? This is the...
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Dead Man Walking: 5 Steps to Save a Client
If you’ve been invited by one of your clients to participate in an agency review process, it’s probably too late. No agency has a perfect record when it comes to retention. There are exceptions of...
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